Entertainment companies are also players in today’s digital world. Getting to know their customers, segmenting them on their behavior / preferences / attitude will help Entertainment companies to get a strong competitive advantage among the competitors. SnA works with Entertainment companies on descriptive and predictive subjects to contribute their success and growth.



Value / Attitudinal / Behavioral Segmentation work streams enable an analytical foundation for further predictive efforts

Churn Prediction

Mashing business domain knowledge with intensive data mining implementations to produce customer level churn predictions for incremental retention

AB Testing

Findings from descriptive and predictive analysis are utilized to perform statistically significant tests for incremental KPI calculations